A woman with wavy, shoulder-length hair stands outdoors, wearing a black jacket and black shirt, with a slight smile. She is surrounded by fall foliage and a landscape with hills in the background.

HI THERE, I'M SARAH.

My work sits at the intersection of human depth, systems, and well-being.

I partner with teams as an operator, coach, speaker, and facilitator, drawing on 20 years in global operations and people leadership across early-stage tech (seed to growth) and entrepreneurship.

I scaled Ops at Seamless ahead of its GrubHub merger (employee #7) , driving $500M+ TMV, and built The Orchard’s YouTube line of business, tripling revenue to $26M ahead of Sony’s acquisition, before launching my own startup.

I’m a Professional Certified Coach (PCC) of +10 years, and lead a consulting practice supporting senior leaders in tech, VC, finance, and non-profit. I’m certified in Applied Neuroscience, Systemic Team Coaching, and Mental Wellness Coaching, with training in CBT, DBT, and somatics.

I’ve pivoted, adapted, and survived more than once - I’m the person you want in the room during crisis and change. A few years ago I nearly died from blood clots. I’m a mom of two daughters, a cycling instructor, a classically trained singer and actor, and a writer. I’m passionate about mental health and women’s health. I live in the SF Bay Area, but I’m still a New Yorker at heart.

A certification badge for the International Coaching Federation (ICF) Professional Certified Coach (PCC) credential. The badge features the ICF logo at the top and the text 'ICF Credentials and Standards' and 'Professional Certified Coach'.
Huddson Certified Coach logo featuring a large white H, a circle of five colored dots (blue, red, yellow, gray, and white) on the left, the words "Huddson Certified Coach" in a circular arrangement around the edge, and a small torch icon at the bottom.
WORK WITH ME

MY STORY

A tall modern skyscraper with alternating vertical sections of orange, blue, and cream-colored panels, under a blue sky with some clouds.

  • When an injury ended my music career and a mental and physical health crisis hit, I turned to therapy and rebuilt - pivoting into seed-stage tech as a CS rep, then building a leadership career I never would have imagined as a kid.

  • A move to California, another baby, and a failed startup piled onto the pressure of keeping up a “perfect” life. Burnout followed, leading me to Hudson’s coaching program—a transformative experience. I launched my practice, gained clarity on my values and chose well-being and authenticity over box-checking.

  • Today I’ve built a healthy, full life - raising my family, running a consulting practice I love, and teaching at CycleBar—while pivoting back to my roots as an operator in tech. Growth is still messy, but that’s all part of the journey!

  • Coaching transformed me, but it also brought tension in my marriage and life. I nearly died from blood clots, then faced divorce during COVID, CPTSD, and the loss of my home. It was rock bottom—but coaching, and the resilience I’d built in early-stage tech helped me surive, then rebuild.

Front view of a two-story house with gray siding, white trim, and a dark front door, surrounded by a well-maintained lawn and bushes, with a blossoming tree on the left and a blue sky overhead.
A woman with light skin and light brown hair lying in a hospital bed, looking at the camera with a nasal oxygen tube in her nose.
A woman smiling, wearing a black sleeveless top and black pants, standing outdoors in a forested area with tall trees and sunlight filtering through the leaves.
WORK WITH ME

CLIENTS AT:

Tall modern skyscraper with glass windows and a combination of yellow, orange, and blue panels, situated in a city with cars and streetlights at the base.

  • When an injury ended my music career and a mental and physical health crisis hit, I turned to therapy and rebuilt - pivoting into seed-stage tech as a CS rep, then building a leadership career I never would have imagined as a kid.

A two-story suburban house with a front porch, black door, white trim, and dormer windows, surrounded by a lawn and flowering tree.

  • A move to California, another baby, and a failed startup piled on top of the pressure to maintain the “perfect” life. Burnout and confusion about my life set in, and led me to enter Hudson’s coaching program. From there, I launched my practice - gaining clarity on my values, who I was, and what I wanted, and choosing well-being, meaning, and authenticity over box-checking.

A woman lying in a hospital bed with an oxygen tube, looking at the camera, with medical equipment and supplies visible in the background.

  • Coaching positively cracked me open, but it also created tension in my marriage and life. I nearly died from blood clots, then came divorce during COVID, CPTSD, and losing my home and financial stability. It was rock bottom - but coaching, and the grit I’d built in early-stage tech was crucial in helping me develop resilience, survive and reinvent myself.

A smiling woman with blonde hair and tattoos on her arms, wearing a black sleeveless top and black joggers, standing outdoors in a wooded area with tall trees and a dirt ground, waving her left hand.

  • Today I’ve built a healthy, full life - raising my family, running a coaching practice I love, and teaching at CycleBar, while exploring another pivot; a return to tech.

WORK WITH ME

CLIENTS AT:

Google logo on a plain white background
Spotify logo with black text and icon on a white background
The New York Times logo in black text
The Rivian logo, a diamond shape with a stylized 'R' in the center, above the word 'RIVIAN'.
HubSpot logo with black text and a pink dot over the 'i'
Boulevard logo with stylized 'B' and 'D' letters
A logo with the text 'ATM LIVING WELL' and an emblem featuring the letters 'A', 'T', and 'M' on a dark background.
Close-up of the word 'ANTHROPOC' in bold black letters on a white background.
Logo with black dots and the word 'Primer' in black text.
College Track logo with the words 'College Track' and a stylized 'ct' within a circle.
Grubhub logo in black text on a white background
Google logo written in black text.
Spotify logo with black text and icon on a white background.
The logo of The New York Times with black gothic-style font on a white background.
Rivian logo in black and white
HubSpot logo with black text and a small connected dots icon.
Boulevard logo with stylized 'BD' icon and text.
Texas A&M University logo with the words 'LIVING WELL' and 'A Texas A&M System' underneath.
Close-up of the word 'ANTHROPOC' in uppercase letters, likely part of a larger sign or text
Logo of Primer with black dots and gray text
College Track logo with text and circular arrow symbol
Grubhub logo with black text on a white background.
Google logo in black and gray
Spotify logo with black circle and black sound wave lines
The New York Times logo in black text.
Rivian logo with geometric symbol and text
HubSpot logo in black and white.
Black logo with the letters 'DB' and the word 'BOULEVARD' on a black background.
Logo with initials 'A T M' above the text 'LIVING WELL' and the phrase 'A Wellness Store' below, on a dark background.
Close-up of the word 'ANTHROPO' in bold black letters.
Logo of Primer
College Track logo with the words 'College Track' and a circular symbol with a right arrow.
Grubhub logo in black text.

MY PRINCIPLES

  • We prioritize well-being as the strategic foundation for lasting growth and impact. Resilience fuels the work you do, and the life you want to live.

  • Nothing we build together is one-size-fits-all. Your career, your personal life, and your company don’t exist in a vacuum, so I blend whole-system and whole-person perspectives with a range of skills, life experiences, modalities, and resources to meet the uniqueness of every person, and organization.

  • I bring a duality of empathy, bubbles, and deep EQ, alongside athleticism, toughness, and data-driven discipline. Sustainable impact comes from balancing high performance with humanity, and they’re an art, but not mutually exclusive.

  • I believe leadership demands honesty, even when it’s hard or inconvenient. When we're transparent, and bring our full selves forward, we unlock what’s possible in ourselves and in the companies we lead.

  • We're a team. Meaningful change happens together with trust, honesty, shared accountability, clarity, positive regard, and support.

WORK WITH ME